The Dos and Don’ts of Writing a Restaurant Menu

The Dos and Don’ts of Writing a Restaurant Menu


Making a restaurant menu might look like a easy job, but it surely’s truly a posh artwork that requires cautious consideration. A well-crafted menu can appeal to prospects, enhance gross sales and create a memorable eating expertise. Alternatively, a poorly written menu can confuse prospects, flip them away and injury your repute. That will help you keep away from some widespread pitfalls, we have compiled an inventory of the dos and don’ts of writing a restaurant menu.

The Dos

Use Descriptive Language

One of the crucial essential points of writing a restaurant menu is utilizing descriptive language. As an alternative of merely itemizing the objects in your menu, use vivid adjectives and wealthy descriptions to deliver the dishes to life. For instance, as a substitute of writing “Hen Sandwich,” write “Juicy Grilled Hen Breast on a Toasted Bun with Crispy Lettuce and Tangy Mayo.”

Embrace Costs

Be clear about your costs and embrace them in your menu. This can stop any confusion or misunderstandings when prospects obtain their invoice. If in case you have every day specials or promotions, be sure that to focus on them on the menu as nicely.

Supply a Number of Choices

Your restaurant menu ought to provide quite a lot of choices to cater to totally different tastes and dietary wants. Embrace vegetarian, gluten-free and low-calorie choices, in addition to choices for youngsters.

The Don’ts

Use Generic Phrases

Keep away from utilizing generic phrases like “Combo Meal” or “Specialty Dish” as they do not convey any significant data to prospects. As an alternative, use particular titles like “Fish and Chips” or “New York Strip Steak.”

Use Abbreviations

Keep away from utilizing abbreviations in your menu, as they are often complicated and off-putting to prospects. For instance, as a substitute of writing “BLT,” spell out “Bacon, Lettuce and Tomato Sandwich.”

Overcomplicate Your Menu

Whereas it is essential to supply quite a lot of choices, do not overcomplicate your menu by together with too many dishes or unfamiliar components. Preserve it easy and deal with providing high-quality, well-executed dishes.


Making a restaurant menu requires thought and a focus to element. Through the use of descriptive language, together with costs, providing quite a lot of choices and avoiding generic phrases, abbreviations and overcomplication, you may create a menu that entices prospects and enhances their eating expertise.

That will help you get began, take a look at these restaurant menu templates that may assist information your design and format. Bear in mind, a well-written menu could be a highly effective advertising and marketing instrument and may make all of the distinction within the success of your restaurant.


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